Free Digital Marketing Calculators

Customer Lifetime Value Calculator | LTV, CLV & CAC Payback

Calculate customer lifetime value using three models: historic average order value, subscription churn-based LTV, and discounted predictive CLV. Returns LTV:CAC ratio, payback period, and cohort-level revenue projection to guide acquisition spend decisions.

A/B Test Calculator | Statistical Significance, Sample Size & Bayesian Analysis

Run A/B tests with both frequentist (z-test, chi-square, p-value) and Bayesian (Beta distribution) analyses. Calculate required sample size, minimum detectable effect, test duration, and the probability that variant B truly beats the control.

Marketing Attribution Calculator | 6 Models, Channel Revenue Split & Touchpath

Compare six attribution models — first-touch, last-touch, linear, time-decay, U-shaped, and W-shaped — across any sequence of marketing touchpoints. Enter up to 10 channels with timestamps and see how each model distributes revenue credit differently.

PPC ROAS Calculator | Break-Even ROAS, Target CPA & Budget Optimizer

Calculate break-even ROAS, target CPA, and project budget performance for Google Ads, Meta, or any PPC channel. Includes impression share adjustment, quality score CPC discount and premium table, and ACOS/TACOS for Amazon advertising.

Email Revenue Calculator | Revenue Per Subscriber, List Value & Campaign ROI

Calculate your email list revenue value, revenue per subscriber (RPS), and 12-month campaign ROI. Model list decay based on monthly unsubscribe rates, deliverability tier impact on open rates, and optimal send frequency for maximum revenue.

Marketing Funnel Calculator | Conversion Rates, CPL by Stage & Revenue Projection

Map your complete marketing funnel from website visitors through leads, MQLs, SQLs, opportunities, and closed-won revenue. Calculate cost per lead at each stage, identify the highest-impact conversion leaks, and model the revenue impact of improving any stage.

SEO ROI Calculator | Organic Traffic Value, Keyword Opportunity & Break-Even

Estimate the true ROI of your SEO investment. Calculate organic traffic value using position-based CTR curves and CPC equivalents, size keyword opportunities by search volume, and determine the break-even timeline for content and link-building spend.

Influencer Marketing ROI Calculator | EMV, CPE & Audience Quality Score

Calculate influencer marketing ROI using earned media value (EMV), cost per engagement vs. paid social benchmarks, engagement rate quality scoring, fake follower adjustment, and CPM equivalence across Instagram, TikTok, and YouTube.

Viral Coefficient Calculator | K-Factor, Growth Projection & Referral Program ROI

Calculate your product viral coefficient (K-factor = invites per user × conversion rate), model exponential growth curves over multiple viral cycles, and estimate the ROI of a referral program against paid acquisition benchmarks.

SaaS Churn & Revenue Retention Calculator | MRR Churn, NRR, GRR & Expansion

Analyze SaaS churn comprehensively: separate logo churn from MRR churn, calculate Net Revenue Retention (NRR) and Gross Revenue Retention (GRR), model expansion MRR, and project revenue at risk. Includes monthly cohort retention waterfall and benchmark comparison.

CAC & Payback Period Calculator | Customer Acquisition Cost by Channel

Calculate customer acquisition cost by marketing channel, blended CAC, LTV:CAC ratio, and payback period in months. Compares results against SaaS, e-commerce, and marketplace industry benchmarks to evaluate marketing efficiency at a glance.

Social Media Ads ROI Calculator | CPM, CPC, CPL, CPA & ROAS by Platform

Model paid social campaign performance across Facebook, Instagram, TikTok, and LinkedIn. Convert between CPM, CPC, CPL, CPA, and ROAS using real platform benchmarks. Includes audience funnel analysis, frequency impact on CTR, and a budget scenario planner.

Content Marketing ROI Calculator | Production Cost, Traffic Value & Decay Curve

Calculate the full ROI of content marketing: production cost (writer, editor, designer hours × rate), organic traffic value using CTR curve and CPC equivalent, content decay over 36 months, and cumulative break-even month. Compare content types and see 3-year return.

Marketing Budget Mix Calculator | Channel ROI, Marginal Returns & Pareto Analysis

Analyze marketing budget allocation across up to 8 channels. Calculate ROI and marginal ROI per channel, identify Pareto top performers, compute blended ROAS, and model the revenue impact of shifting budget between underperforming and high-return channels.

Lead Scoring Calculator | Weighted MQL Model, Pipeline Value & Score Tiers

Build a complete weighted lead scoring model with firmographic and behavioral attributes, set the optimal MQL threshold, and calculate expected pipeline value by score tier. See conversion rates at each score band and model the revenue impact of threshold changes.

Ad Reach & Frequency Calculator | GRP, Effective Reach & Optimal Frequency Cap

Calculate advertising reach percentage, frequency distribution (1+, 2+, 3+ exposures), gross rating points (GRP/TRP), and effective reach for any media plan. Apply the Ostrow model to find the optimal frequency cap and visualize diminishing returns on reach.

NPS Revenue Impact Calculator | Promoter Value, Word-of-Mouth & ROI

Calculate your Net Promoter Score from promoter, passive, and detractor counts, then quantify the financial impact. Computes promoter vs detractor lifetime value delta, word-of-mouth amplification multiplier, and the revenue ROI of improving NPS by 10 or 20 points.

Programmatic Advertising Calculator | CPM, eCPM, Viewability & Delivery Pace

Convert between CPM, CPC, CPL, and CPA for any digital campaign. Model viewability-adjusted eCPM with configurable in-view rates, apply brand safety and targeting surcharge premiums, and calculate impression delivery pace against campaign flight dates.

Cohort LTV Calculator | Retention Curves, Revenue Waterfall & Power-Law Fit

Analyze customer cohort retention and lifetime value with up to 12 monthly cohorts. Input cohort sizes and period-by-period retention, fit power-law decay curves, and visualize a cumulative revenue waterfall. Compare LTV at 1, 3, 6, and 12 months across cohorts.

CRO Revenue Calculator | Conversion Rate Uplift, A/B Test ROI & Traffic Value

Calculate the annual revenue impact of improving your conversion rate. Model A/B test lift-to-revenue translation, compute the paid traffic equivalent of any conversion gain, and determine the break-even period for CRO tool and agency investment.

AdSense Earnings Calculator | RPM by Niche, Country & Device Mix

Estimate Google AdSense revenue with precision. Select your content niche, primary traffic country, device mix, and ad unit configuration to get pessimistic, realistic, and optimistic monthly and annual earnings ranges with seasonal adjustments and optimization insights.